Every community deserves access to vital services that provide a lifeline for those in need. At Pieta, we understand the importance of offering free and accessible support to individuals affected by suicide and self-harm. That’s why we’re launching our powerful campaign, Go Amber, to raise funds for these lifesaving services that have become the beacon of hope for countless lives. With your support, we can continue to offer these vital services to communities across Ireland and make a lasting impact on the lives of those in need.

Small business? Here’s how you can fundraise for vital services for your community.

1. Donation Matching

Encourage your employees and customers to donate to Go Amber by offering to match their contributions up to a certain amount. This not only incentivizes donations but also showcases your SME’s dedication to making a positive impact on the community.

2. Cause Related Marketing

  • Product or Service Offerings: Develop special offerings where a portion of the proceeds from specific products or services is donated to Go Amber. This can attract customers who want to support Pieta while receiving value from their purchase. Promote these offerings through your website, social media channels, and other marketing channels.
  • Donate a portion of your daily sales to Go Amber.

3. Social Media

Leverage the power of social media to spread awareness about Go Amber and encourage donations.

4. Workplace Giving

Implement a workplace giving program where employees can donate to Go Amber directly from their pay.